Business management Research Paper Example | Topics and Well Written Essays - 1500 words

Business management - Research Paper Example There was a tremendous surge in the penetration of internet - based connectivity in various parts of the world. Because of the rise of a internet based connectivity, it needs to be mentioned that the world has transformed into a single connected global entity. This has increasingly paved the way for easy synchronization of various trends related to globalization that are emerging from the different corners of the world. (International, 2011, p. 32) It needs to be mentioned that because of the trends of globalization, there is a tremendous amount of demand for new kinds of product and services that are emerging from various new as well as well established countries and economies around the world. As a result of this surge in demand, there is a high amount of business opportunity that is emerging in the global marketplace. Many new as well as established companies that are located in various geographical locations are increasingly focusing on the process of market expansion as well as the process of entering in the new markets to capitalize on the new business opportunities (Tsai, 2003, p. 158). In this assignment, the focus is on developing a business model for a new company while studying two companies based in the region of United Arab Emirates. For the purpose of doing that, the airline industry of UAE region has been selected. The two companies that have been selected from the aviation industry of UAE are Arab Emirates and Air Arabia. In explaining in a brief manner about the two companies, it can be stated that the airline company Emirates is the flagship carrier of the Emirates group. The airlines provide air transportation services to around 74 countries in six different continents. As of the year 2012, the airline company is credited with being the fourth largest company in the world in terms of flying international passengers as well as the amount of distance covered all around the globe. Talking about the other company, it can be stated that Air Arabia is the largest low cost carrier (LCC) in the Middle East and the North Africa region. The company connects around 82 destinations currently which includes various locations of Middle East, North Africa, Europe and Asia. The value offering of the company is comfort, reliance and great value for money kind of a service (airarabia.com, 2013). Mission Statements While discussing about the mission statements of the two companies belonging to the airline sector of the UAE region, it is very important to understand the meaning of the terms of mission and vision. The vision of a company is the long term goal of a company while the mission of a company is the short term goals of the company. To fulfill the objectives identified in the vision of a company, it is very important to fulfill the mission based goals. In discussing about values of Emirates, it can be stated that the focus is on building a strong and stable leadership team, which will play a major role in the process of designing a mbitious and calculated decisions and ground breaking ideas which will help in the creation of a great company (theemiratesgroup.com -1, 2013). The vision of the company is to be the world’s