Twilight commentary

I have written a film review on the movie; Twilight. The reason for this was due to enjoying writing a piece that had this particular genre. This piece is aimed at mature young women from the age of 16, due to the language I have used, they would find this interesting. The primary purpose of my writing is to inform and the secondary purpose is to Entertain. Grammar in comparison for my model text to my film review is very significant. Word classes were frequent throughout. Abstract nouns were used such as ‘love'. Prepositions ‘the award winning' and determiners are also used, ‘her new life in forks'. The sentence structure mainly used complex sentences throughout; due to having a mature audience. The film review also affects lexis; the text is very high in formality and is in the third person. The semantic field of my film review is love and vampires. There are similarities in the model text and differences, due to the audience being more interested in my film review. I have changed the discourse by having a different genre, mine is a romantic fantasy and my model text is a horror-fantasy. I also spoke about the director, as well as going into detail about the two main characters instead of just about the movie. Things alike to my model text ‘Watchmen' were, starting the text with alliteration, ‘the time' the model text had ‘travelling towards'. Both talk about the genre of the movie. The atmosphere is described in both as well. Paragraphs are all fairly concise and both talk about the movie and novel adaptations. Graphology is very important. It was very alike to the model text. There was a main picture. This was very large; it gave readers information about the movie. Symbolism was used to show who owned the review. This was colourful and attractive. Typography was placed upon the picture to give the readers' information about the rating. Bold writing was included, making sure that the readers knew what the picture showed, it was also used for showing important information. A graph on the predictions expected for the audiences' reactions was used, as well as small adverts for other movies. There is a semantic field of romance within the review. Collocation is used, as is synonyms ‘from beneath' instead of under; this is to show the texts formality. Antonyms ‘popular, successful', figurative language aswell ‘almost as if time has stopped' and connotations ‘untouchable' (vampires) are all used. Pragmatics affects a few aspects, such as the sub-text, ‘introduces mythological creatures into our lives' which means there are more than one way a reader could take this and they will feel more intrigued. Shared understanding-I am using words that suggest that the reader would know what I am talking about. There is alliteration within my text. A serious tone with some humour is used; the text is reflective to my theme of romance. There is a great depth of the characters and of the film itself.

How Far Is Macbeth a Gothic Protagonist

How far is Macbeth a gothic protagonist? The gothic protagonist who is seen as the main character tries to overcome human limitations by making acting as god. Within the novel elements of Gothic is seen which is seen highly in the characters as well as other aspects. Shakespeare’s Macbeth consists of the central protagonist who is Macbeth himself. Thus, Macbeth is seemed as a gothic protagonist because he urges for a gothic goal which is often for more power. A gothic protagonist is known to have sharply contrasting qualities within the character.This is seen in Macbeth as we see the contrast between Good and evil which is a strong source of conflict within Macbeth. Macbeth’s character is deeply divided and this conflict works itself out in depth. The first act of the play offers an increasing insight into the complex interaction of good and evil in Macbeth’s mind. The â€Å"noble†, â€Å"valiant† and â€Å"loyal soldier† of the early scenes is tempted by the visions of future personal glory conjured by the witches and comes increasingly under their influence.The battle between these conflicting elements of Macbeth’s character becomes evident immediately after the first of the witches’ prophecies has come true, when he observes â€Å"this supernatural soliciting Cannot be ill, cannot be good†. The proposition that â€Å"Macbeth is a villain in whom there is little to admire† is an inadequate judgement of Macbeth’s character. Macbeth is not consciously and naturally malevolent, and there are many aspects of his character and his downfall which serve to support this.Macbeth was not only a victim of his own actions, but also of the human condition and the extremely powerful forces of both his wife and fate. Throughout the play the audience undoubtedly experiences feelings of horror at Macbeth, but we are also driven, through an understanding of his character, to admiration and sympathy. T his would not be the case if Macbeth was a totally vile and reprehensible villain, and thus the tragedy of Shakespeare’s Macbeth is clear. Macbeth was certainly no villain to begin with.He is introduced to us as a man of great honour, nobility and strength of morals. He is held in high regard by King Duncan, who addresses him as â€Å"valiant cousin, worthy gentleman†- so highly, in fact, that Macbeth is granted a promotion over Banquo (who seems to be of an extremely worthy and loyal character). But there is a fatal difference between Macbeth and Banquo- Macbeth’s ambition and lust for power. He is a man with an unsurpassable desire to advance himself.He himself identifies this quality while he contemplates an action that he is wholly repulsed by; â€Å"I have no spur To prick the sides of my intent, but only Vaulting Ambition which o’erleaps itself, And falls on th’ other. † This â€Å"Vaulting Ambition† is what makes Macbeth vulner able and leads him to commit possibly the most vile deed he can imagine, setting him on a path of destruction. There is a temptation to use the fact that he could comprehend the vileness of his deed as a reason as to why we should condemn Macbeth as even worse a villain.Gothic fiction is a form of literature that includes elements of both horror and romance. Most gothic fiction has things that are supernatural, includes feelings like guilt, sin, madness, settings usually in a castle or in dark caves, mystery, suspense, violence, a damsel in distress, and omens or dark curses. The play â€Å"Macbeth† by William Shakespeare is written in gothic literature, this is evident through an examination of the feelings of guilt, sin, madness, the battle between good and evil and omens and curses that take place throughout the play.Omens, curses, prophecies, supernatural beings, these are all things that are very common in gothic literature. Shakespeare uses these things to make the play seem darker and have more mystery to it. There are three witches in â€Å"Macbeth† and they make prophecies that will alter Macbeth’s future. They predict that three things will happen, one of them being â€Å"The power of man for none of woman born/ Shall harm Macbeth,† 4. 1, 91 & 92. Traditionally, characters in gothic fiction have their future predicted by some supernatural being; they use this knowledge to alter their life. Macbeth is no different.One would think that it is impossible to not be born from a woman, so Macbeth uses this to gain confidence that no one will ever be able to kill him. Later on in â€Å"Macbeth†, after the witches make the prophecy of Macbeth not being killed by man born of woman, he goes to battle with Macduff. Since it is said to be that Macbeth cannot be killed by man born of woman, Macbeth is told â€Å"Macduff was from his mother’s womb/ Untimely ripped,† 5. 8, 19 & 20. After being told this Macbet h decided to go to battle with Macduff and got killed, this shows that the prophecy did alter his life in a way he never saw coming.

Air Asia Essay Example for Free (#4)

Air Asia Essay Essay Topic: Citation , Academic dishonesty Choose cite format: APA MLA Harvard Chicago ASA IEEE AMA Haven't found the essay you want? Get your custom sample essay for only $13.90/page ? A. Late Submission A 10% deduction per day of total coursework marks (excluding weekends and public holidays). Late submission between 5 to 10 days, results in a 50% deduction of total coursework marks. Late submission past 10 days results in an automatic 0% for coursework and the student will be barred from the final examination. B. Deliverables Students must submit all materials supporting their coursework listed in the deliverable section. The coursework must be done individually and must be entirely your own work. Please make sure that you are aware of the rules concerning plagiarism. If you are unclear about them, please consult your program coordinator/lecturer. The coursework should exhibit formal research skills i. e. with a table of content, proper citations, references, and appendices. The coursework write up must be able to demonstrate critical analysis and application of both theory and practical issues to the company that you have selected. Student may include additional relevant data/information apart from the proposed guidelines in conjunction to your research. Additional marks will be awarded for such attempt. A CD containing the softcopy version of your coursework should be submitted as well (if required). BACHELOR OF BUSINESS MANAGEMENT (HONS) & BACHELOR OF ACCOUNTING (HONS) COURSEWORK – QUESTIONS Choose one of the strategic change and management framework highlighted below and critically analyze and evaluate with supporting examples. PEST Analysis Porter’s 5 Forces Porter’s Value Chain Your report should attempt the following tasks: a) Discussion of the principles underlying the framework. b) A critical evaluation on the application of the framework in actual business context. c) Relating the framework to an organization of your choice. Your report should include: Cover Page Grading Scheme Executive Summary Table of Content Questions (a) & (c) List of References/Bibliography Appendices (if relevant) BACHELOR OF BUSINESS MANAGEMENT (HONS) Guidelines (1) Your mark in this coursework will carry a 25% weight in the assessment of your overall performance in this module. (2) You will be working on this coursework individually. (3) The assignment will be in a report format of not more than 1,500 words. (4) Appropriate APA referencing system will be employed where applicable. (5) Your assignment should be type written, 1 ? line spaced, font 12 Times New Roman and justify aligned. Please staple and do not comb bind. (6) Please provide an executive summary, table of content, page number, proper heading title for each part answered and references. (7) Use an appropriate cover sheet. (8) Please attach a copy of the grading scheme at the front of your coursework (after the Cover Page) during submission. (9) The assignment will be submitted on 25th October 2012 (Thursday) in class. Assignment of Grades for Written Work Written assignments will be graded according to the following distribution: 70%: Content (thoroughness of preparation, information, and content) 20%: Style (grammar, writing quality, clarity of writing at the sentence level) 10%: Presentation (organization, clarity of writing at the paper level) What this means in practice is that if you do the work, but don’t organize your thoughts or write clearly, you will end with at most a B. However, you will not be given full credit for content if the lecturer cannot understand what you’re saying, so if you don’t write clearly, you will probably end up losing points on content as well. BACHELOR OF BUSINESS MANAGEMENT (HONS) Academic Dishonesty As stated in the faculty Handbook, cheating, including plagiarism will not be tolerated. All written work, including paper summaries, must be your own work. If you wish to quote a source, you must do so explicitly, and with proper attribution. Any work that does not meet the requirements set out above will be treated as a violation of the academic honesty policy for the class, and dealt with accordingly. Air Asia. (2016, Jul 30).

Current Ethical Issues in Managerial Accounting Report Research Paper

Current Ethical Issues in Managerial Accounting Report - Research Paper Example The ethical issues might generate from these activities or functions which perform by the managerial accountants in an organization. The various ethical issues which are currently prevailing in management accounting reports are related to overproduction, cost allocation, replacement of assets and conflicting interests amid the stakeholders (Taicu, n.d.). This paper intends to identify a particular ethical issue that is currently being debated. Moreover, a detailed analysis of the identified ethical issue, recognition of the relevant stakeholders and suitable recommendations as well as rationale to mitigate with the ethical issues will also be depicted in this paper. A Brief Overview of the Recent Ethical Issue A recent ethical issue has been observed in an organization named UBS, a global business firm which offers different financial services to the customers in over 50 nations. It has been viewed that the organization faced substantial financial loss of nearly UK$ 2.3 billion in th e year 2011 due to the involvement of certain ethical issues. The ethical issues which were involved in this case were regarding false accounting and fraudulent activity of misinterpretation of the financial statements which can be related to the process of managerial accounting. In relation to this case, the former trader of UBS named Kweku Adoboli was alleged for the conduct of such ethical issues. False accounting can be considered as one of the major ethical issues as it occurs when the assets or liabilities of an organization are overstated for the motive of making the financial position of the business more stronger. The ethical issue of false accounting generally occurs due to various reasons like hiding losses, inflating the share prices, reporting unrealistic profits and obtaining additional financing from banks. The ethical issue of false accounting was majorly involved with the case of UBS. The former trader of the company i.e. Kweku Adoboli may perform the ethical issue of false accounting by adopting any one of the aforementioned unethical practices. Consequently, the former trader was arrested due to the conduct of unethical practices in terms of false accounting and fraudulent activity of misinterpretation of the financial statements (Shirbon, 2012). Identification of the Relevant Stakeholders The stakeholders are regarded as individuals or groups upon whom an organization depends for its success. They invest significant amounts of money into an organization and anticipate attaining greater financial return. With regard to the ethical issues, it has been apparently observed that the organization suffered huge financial loss of nearly UK$ 2.3 billion in the year due to the prevalence of significant moral issues. The ethical issues include false accounting practices and fraudulent acts of misinterpretation of financial statements. The relevant stakeholders who were involved with the ethical practices are the company itself and the former trader of UBS named Kweku Adoboli. The potential reason of this stakeholder i.e. Kweku Adoboli to conduct the ethical practice of false accounting was to strengthen his financial position and also to attain significant earnings (Shirbon, 2012). Recommendations and Rationale After acquiring a brief idea about the ethical pract

Promotional Practice Report Essay Example | Topics and Well Written Essays - 2000 words

Promotional Practice Report - Essay Example Nike holds the leading position in this industry with the total sale of USD 37 billion which is USD 9 billion ahead of its primary competitor, Adidas Group (Nike Inc., 2014, p.1). The brand equity and the innovative promotional activities and campaigns have acted as the major drivers of the growth and continued popularity of the company since its inception till the current days of operation (Porter, Harris and Yeung, 2002, p.200). Nike Inc. is considered to be one of the most valuable brands across the globe and is renowned for its innovative communication techniques. The company holds the 26th position in the list of the top 100 global brands as published in the year 2012 by Inter brand. The brand value of Nike in 2013 was USD 13, 179 million. Brand image is a significant factor required for any company to ensure continued success and create competitive advantage in a dynamic global business environment. As such, Nike Inc. has been continuously working on developing strong promotional practices as a part of its integrated marketing communication strategies. In this report, an analysis of the very successful recent campaign of the company â€Å"Risk everything† would be discussed and analyzed. This advertising campaign was released in April 2014 and went on to become one of the most impactful and successful advertising campaigns in the history of the company thereby taking the brand image, perception and awareness of the company to new heights. The main objective of the â€Å"Risk Everything† Campaign launched by Nike was to inspire the consumer groups of the company to take risks and succeed. This campaign used celebrity endorsements by various famous athletes to promote the brand and create high levels of inspiration and euphoria among the fans of these famous athletes. The celebrity endorsements were also used as a strategy to establish the acclaimed quality of the products by

News assignment Example | Topics and Well Written Essays - 750 words - 3

News - Assignment Example According to the news article, there was also police militarization when managing the protests in Ferguson. The turmoil continued on November 24th, 2014, after the law enforcement officer who shot Michael Brown was indicted by a grand jury. According to the Sneed (1), the writer who came up with the article, these problems are not Ferguson’s alone, but they represent an entire problem being faced by the entire United States. He argues that the problems might even be more dramatic in other regions of the Unites States, but they are not being reported. The law enforcement is faced with demands for increased protection and service in ghetto neighborhoods. However, the hostile patrol practices thought essential to meet these demands themselves lead to tension and hostility. The article identified factors such as lack of employment, education, housing and discriminatory traits towards a biased justice system and an improper government program, which led to the mass protests in Miss ouri (Sneed 1). Chapter 5 and 6 of Criminal Justice in America discusses the use of excessive force by police officers as well as the conclusions made concerning police officials (Cole, Smith and DeJong 107). There were detailed applications of forces by police officers against citizens, which violate either constitutional rights, as well as other departmental policies, through exceeding the degree of force permissible and significant in a given scenario. Some of the conclusions made about are that they use force infrequently, but they occur in the lower end of the force spectrum, which mainly involves pushing, grabbing or shoving (Cole et al. 109). Also, use of force normally takes place when police officers are attempting to make an arrest, but the suspects is opposing. From the Michael Brown shooting, we could see that the police definitely used excessive force to calm the situation, which eventually led to

Computer info Essay Example | Topics and Well Written Essays - 500 words - 2

Computer info - Essay Example an operating system you can modify easily, it is designed to work in a particular way with a certain user interface as designated by Microsoft software engineers. UNIX is a multi-user, multitasking operating system. It has some 20 years of history and is very established in terms of performance, reliability, scalability and security. UNIX has undergone thirty years of continuous research and development with contributions from quite a number of volunteers, which resulted in an operating system which has powerful multiprocessing capabilities and whose performance is still unmatched. It not only meets the demands of todays computing needs, but in many cases exceeds them. Microsofts Windows NT server is well known this also is a multi-user and multitasking operating system. It is much younger compared to UNIX, but Windows operating system is well established in the PC market and users are reasonably comfortable with it. The PC market is huge and it is well-known that products that are friendly to the user alone can win the market. Windows NT server is way ahead in this area. UNIX is portable to numerous hardware platforms, you can use it from small networks to supercomputers. UNIX has administrative functions that can make server and user management very easy. UNIXs strong preemptive multitasking and protected memory support make it well designed as an application server. Windows NT applications are multithreaded and have multi-platform support. Its graphic user interface is well known, it is very user-friendly even a user without much knowledge of computer can start using the system using Windows NT on the PC. Windows supports almost all the application software’s, but performs better if its Microsoft based application software. The scripting technology used in both the operating systems is different in terms of their complexity. Microsofts server scripting technologies like VBScripts and ASP are becoming more popular because it is easy to develop web

Effect on interest rates due to the investment in REITs Essay

Effect on interest rates due to the investment in REITs - Essay Example In the year 2007, the real estate industry in UK is about to give the chance to investors to invest in real estate investment trusts. These are public listed vehicles that can satisfy the record demand experienced for investment in real estate. This can increase the capital acquiring capacity of the real estate firms and it can decrease its dependence on the bank credit. This in turn may decrease the interest rates or at least remain at what they at the end of last quarter of 2006. These investments not only impact the interest rates but also, these provide the required liquidity to an asset class that is considered as inflexible. The historically inflexible asset turning into a flexible asset and the provision of the liquidity for it can decrease the demand for the bank loans. One of the factors that impact the interest rates is the liquidity of the assets. The increased liquidity of the assets of a company or the people can decrease the demand for the bank credit up to some extent. This will certainly show a negative effect on interest rates and is capable of decreasing them or can stop them from increasing. Generally the international transactions involve the risk regarding exchange rate. The interest rates also effect the forwards yet times.A contract is signed and for completion within 3 months. Generally any one thinks about the exchange rate of GBP with the currency of that country. If the interest rates are considered and if the UK rates are higher, there will be a higher cost for the forward contract. In this case one can sign forward contract with a firm in the country that is having higher interest than in UK. This will reduce the burden on the buyer if there is any delay in execution of contract. Effect of the investments These investments will result in limited partnerships that have institutions as investors. There is a chance of emergence of onshore and offshore property unit trusts that contain institutional high net worth investors. The increase of

A summary Essay Example | Topics and Well Written Essays - 500 words

A summary - Essay Example eedom to all irrespective of the race, sex, language, and religion along with the cooperation of the international arena (United Nations, General Assembly, 1). The underlying agenda which is reflected out through the resolution of 65/166 is that of the culture. The human beings must possess the fundamentals which would be directed towards the unified respect for varied belief, culture, as well as religions. Tolerance should be geared up in every phase without fear repression and should be subjected as a valuable asset of humanity with the active promotion of the same (United Nations, General Assembly, 2). The resolution cab be viewed as an apex tool for the rejuvenating the importance of culture on the process of sustainable development at a juncture when the international actors in the development trajectory are focusing on the assessment of gaps in achieving certain objectives subjected to the promotion in the United Nations Conference on Sustainable development and summit on the Millennium Development Goals in the year 2015. The resolution moved in favor of the accumulation of relevant data and raw information sets for the purpose of de monstrating the impact of culture on the social, as well as the economic well being of the people and the societies with the formulation of national, as well as international policy ramifications. The resolution also directed towards broader mainstreaming of the culture in to the United Nations Development Assistance Framework within the field of culture and development within the recently signed MOU (memorandum of understandings) by UNESCO and the World Bank. The resolution has also opened dimensions for all the entities of the United Nations in the understanding of the correlation between culture and sustainable development with the infusion of development of indicators, statistics and that of optimal acquisition policies. The resolution leads the way of analyzing the qualitative impact of culture on the welfare dynamics for

Teaching Students with Disabilities with the use of technology to Research Paper

Teaching Students with Disabilities with the use of technology to support the learning process - Research Paper Example The paper avails insights on the role that technology plays in promoting the educational needs of students with disabilities. The paper explores the significance of integration of technology into the classroom for students with disabilities and its impact on students’ learning processes. The development of technology has assisted students with severe disabilities to overcome a broad range of limitations that constrain classroom participation. Teaching Students with Disabilities with the Use of Technology Introduction The National Centre for Learning Disabilities delineates learning disabilities as genetic and/or neurological disorder that influences the brain’s ability to obtain, process, store, and react to information. Learning disabilities encompass a number of conditions that might influence the acquisition, retention, organization, understanding, or utilization of information. Learning disabilities emanate from impairment in one or more processes associated with pe rception, thought, learning, or memory. Such a disorder can influence a person’s oral language, writing, memory and processing information, organization issues, sensory ability (vision and hearing), reading or computation and problem solving abilities (Quenneville, 2001). An overview of teaching students with disabilities Millions of students across the U.S. ... It is estimated that close to 286 million children with disabilities globally are within the primary school education context. As a result, it can be stated that children with disabilities comprise the world’s largest and most disadvantaged minority when it comes to education. For these children, computer based technologies can play an exceptional role. Computer technologies possess the capability to assist a broad range of educational activities directed at fulfilling a variety of needs for students with learning disorders. Adaptive technologies enable even those students with severe disabilities to become active learners within the classroom alongside their peers, who might not have disabilities. Technology  integration into educational programs  facilitates learning for students with diverse abilities across all grade bands. Computers can reinforce the variety of ways in which learners construct their own understanding by utilizing computers as resource tools, work stat ions for individual learning, or as communication channels for sharing information with other learners. Computers can be employed to assist in the creation of active experiences, besides encouraging cooperative learning and student collaboration. The incorporation of specialized features  into the curricula aids students with disabilities to interact with classroom technologies, as teachers are able to customize content for diverse students’ needs and preferences (Male, 2002). Technology holds immense promise for enhancing teaching practices for all students and aiding in the development of effective approaches to teaching children with sensory and learning disabilities. The Role of Technology in Supporting Students with Learning Disabilities

Explain why the open war Essay Example for Free

Explain why the open war Essay World War 1 had begun in August with both sides certain that their sudden attacks with cavalry and infantry would create a war of rapid movement, which would bring them a swift victory. The ending of this possibility and build up towards a stationary war of fixed entrenchment was not only due to the failure of the Schlieffen Plan and Plan XVII, but the problems in communications, problems faced through tactics and strategies and the role of the commanders throughout the planning and progression of the war. The possibility of further outflanking movements was gone. The initially hastily constructed trenches of the allied forcers took on a more permanent look as two massive armies consisting of over 4 million men faced each other over 800 kilometres of continuous trench lines from the coast of Belgium to the Swiss border. For the next four years, the rival commanders struggled and blundered in an attempt to find a way to break the stalemate, which had emerged by the end of 1914. In order to break the stalemate there were two major offensives remembered from 1916, which both failed but were attempts none the less. Both sides had become aware that it was easier to hold a defensive position than it was to launch an offensive. However, this did not stop them, launching repeated disastrous offensives, relying on weight of men, artillery and supplies to crumble the opposition through attrition and each side endeavored to weaken the other. The generals decided only a big push would be able to break through the enemy lines and restart the war of rapid movement. This was not achieved until the attrition of 1915-18 finally weakened the German lines in mid-1918. The Schlieffen Plan, originally devised by Alfred von Schlieffen, the then German Army Chief of Staff, in 1905, was the German Plan which would they would implement to avoid a war on two fronts. Schlieffen argued that France had to be defeated as soon as possible in the event of a great European War. If that were to happen, Schlieffen realised that Russia and France would be unwilling to continue fighting. In addition, Schlieffen estimated that it would take Russia six weeks to mobilise her forces in preparation for war against them. Thus, he reasoned that Germany would have six weeks in which to defeat France and surrender. On August 2nd 1914 the Schlieffen Plan was put into effect and the German Army began its advance upon France through Belgium. The delicate plan was upset with the early arrival of the British Expeditionary Force under Sir John French, significant resistance by the Belgian Army, resistance of the Belgians and the early arrival of Russian Forces. The German implementations and strategies relied too heavily on the Schlieffen Plan itself. The plan greatly depended on speed and movement, the strict deadline of 42 days was impractical, this unreasonable goal was pushed further away from the Germans. General von Moltke did not follow through the original Schlieffen Plan; instead, he had shifted the numbers of the planned armies and therefore altered the balance for the plan to work. All these events led up to the Battle of the Marne, the first major battle on the Western Front. The French Allied victory at this battle marked the failure of the Schlieffen Plan, and the death of any German hope for a quick decisive victory. The German forces were not only to blame for the reason of stationary war during 1914, the problems with the French Plan XVII also contributed to the fact.

The role and effect of culture jamming

The role and effect of culture jamming Culture jamming can be defined as activities to resist consumerism, globalisation, and corporate advertising, which based idea of liberation, in order to affect and change advertising saturation society for better (Sandlin Milam, 2008; Barber, 2007). The development of mass medias technology, especially internet technology, supports different pathways for culture jammers to extend their opinions, such as Adbusters magazines, Anti-Pearlman Permanent Poster League on Facebook, and Reverend Billy and the Church of Stop Shopping (Sandlin Milam, 2008; Nomai, 2008). Culture jammers provide another way to understand the world and critical analyse the modern commercial culture. First of all, consumers could have chance consider the other side of advertisements via culture jamming movements. Products providers claim the best aspects of their products, sometimes consumers are encouraged to purchase the products which may harm for their healthy and not very environment friendly, such as alcohol, cigarettes, and some eco-cleaning products (Hickman, 2010). Therefore, culture jammers insert their ideas in existed advertisements to show the other side of truth. For example, as picture 1 shows, culture jammers try to warn people stop drinking and keep health with changing Absolut Vodka advertisement. Picture 1 Secondly, culture jammers against consumerism to protect human well being, based on the idea of liberation (Sandlin Milam, 2008). According to Rumbo (2002), in 1996, American people were exposed to 3600 advertisements per day, culture jammers believe these advertisements will change consumers daily life and beliefs (Behr, 2010). Kasser and kanner (2005) argued that advertisements encouraged people more materialistic because they want to compare with images of wealthy people. Results from this, culture jammers appeal anti-consumerism campaign to opposite advertisements and logo of brands (Rumbo, 2002). Picture 2 shows that culture jammers resist corporate advertising and screaming for more personal space. A video from Youtube showed similar argument of culture jammers (http://www.youtube.com/watch?v=gJTCWtcAewsfeature=player_embedded). Picture 2 (Picture from internet) Furthermore, as results of some mainstream commercial advertisements have negative moral effects on citizens, culture jammers try to persuade people to be better. Take an instance, advertisements of violence against women have influences on high rape criminal rate in US (Capella et al, 2010). Culture jammers reject these legal but effective advertisements, for example, there is a video on Youtube (http://www.youtube.com/watch?v=qp6gjxCRuxs) to appeal people. Another problem is advertisements contains violent criminal relate to peoples attitude because violence pictures can be captured and memorised easily (Scharrer, 2004; Soderlund Dahlen, 2010). Under this situation, culture jamming activities have positive affects. However, ethical consideration in culture jamming activities should be reviewed as well. For example, putting leaf posters on public facilities is hard to clean and make city dirty, as Picture 3 shows. At same time, culture jammers applied similar advertising method as other mainstream advertising, for instance, there is a video on Youtube for culture jamming Facebook (http://www.youtube.com/watch?v=gR5gEy3HkzE), and however, the facts which were stated were not persuasive but seem like in purpose. Picture 3 (The picture was taken on 24/02/2010, in Liverpool) To sum up, activities of culture jamming have positive effects on re-building commercial life and explore a different way to understand the hidden meaning of advertisements. On the other hand, the formations of culture jamming could be considered because of negative aspects. Leaf posters and illegally advertisements which posted by culture jammers would give bad impressions on these good activities. 2. Does our fascination with celebrity add value to our lives? Celebrity is a social phenomenon today. Celebrity could be described as people who are well known by others, much talked about, and notoriety (Pendfold-Mounce, 2009). According to Rojek (2001), celebrities can be classified by status, including ascribed (blood relationship), achieved (talented people and hard workers), and attributed (who are created instantly) celebrities. Modern mass media support the development of celebrity industry, numbers of celebrities are created and the amount of obsessions increased dramatically (Pendfold-Mounce, 2009; Cashmore, 2006). Particularly attributed celebrities are benefited from mass media, such as celetoids who become famous by public scandals, celeactors which are fictional roles originally (Rojek, 2001). The effects and values of celebrities in our life should be critical analysed, because this depends on personality of celebrities and the way of advertising by medias. Michael Jackson will be used as an example in this essay. Negative effects of celebrity, especially attributed celebrities, are concerned for decades, and it is still a problem of society which should be solved. This means there are harmful impacts if celebrities perform as bad example in their products or daily gossips. Penfold-Mounce (2009) embodied celebrities relate to criminal and ethical challenges today. Celebrities who have criminal records or moral considerations, for example, Michael Jackson was accused of sexual abuse in 1993, will have bad affect on attitudes of people, especially teenagers (Daily Mail, 2009). Additionally, celebrity culture also influences the career choice of students and their academic achievements. For instance, over 30% of pupils claimed want to become famous as who they adored (BBC News (a), 2008). Meanwhile, adults cannot avoid the effects of celebrities as well. Take an instance, some marketers try to infantilize adults via celebrity advertisements and other visual products (Barber, 2007; Boon Lomore, 2 006). Under this situation, celebrity is useless for add value on our lives but only make troubles. On the other hand, celebrities could impact people positively if they perform well and mass media advertise good aspects. Furedi (2010) stated that celebrities gossips may represent peoples daily lives and give them psychological comforts. At same time, celebrities promote healthy lifestyle and attitude to people. For example, Michael Jacksons Beat it is very exciting and encourage people to face difficulties. Because of the appeal of celebrities, they contribute a lot in charities and other aspects of society, such as Michael Jackson were awarded result from his contributions in Afrcia (BBC News (b), 2009). Indeed, celebrities procedure of achievements like Michael Jackson could encourage people fighting for dreams (Cashmore, 2006; Furedi, 2010). In addition, the creation and commodification of celebrities TV shows (e.g. X-Factors) encourage ordinary people to achieve their dreams. Especially the players in these shows could share their ideas to public and make it as recognitions (F uredi, 2010). Additionally, this may close the distance between celebrities and ordinary people (Cashmore, 2006). Picture 4 (Picture from internet) Overall, celebrities and celebrity culture have effects in our daily lives. It is hard to say which side is more, just like the case of Michael Jackson. However, the problems which are made by celebrities or celebrity culture could be solved if mass media and celebrity industry select more disciplined players. Meanwhile, journalists and media companies disclose more positive news but not only gossips, the celebrity culture is worth for our well being. 3. Marketers who target children are no better than paedophiles. All marketing to kids should be banned. Purchasing power of children is not only affect on children but also their families. Children market was worth $24 billion and encouraged another $500 billion in family consumption indirectly years ago (Moore, 2004). Therefore, marketers target to children and wish to make more profit. However, debates on ethical considerations about advertising to children via mass media are argued for a long time, because there are negative effects in these advertisements. At same time, result from some positive implications of marketing to children, advertising to kids could not be denied at all. Advertisement for children has negative effects on lifestyle and attitude of children, especially food habits and materialism. First of all, large proportion of TV advertisements targeted children is food and drinks, particularly sweets and convenience food which are less healthy (Gunter et al, 2005; McGinnis et al, 2006). Otherwise, some advertisements contain violence or contents are not suit for children (Truman, 2004). This implicates lifestyle of people for long and may influence on social problem today. For example, approximately 16% of children and adolescence in US have problem on obesity (McGinnis et al, 2006). Additionally, advertisements carry marketers bias which may affect attitudes of children. Indeed, children have less ability of judgement when they receive the information which is included in advertisements (Hofferth, 2010; Pettersson Fjellstrom, 2006). Under this situation, children may fall in materialism and consumerism (Barber, 2007). Take an instance, advertisements for Christmas may encourage children to ask more gifts from parents (Gunter et al, 2005). In addition, children would like to ask for payments if their parents want help from them (BBC News(c), 2011). Due to the negative effects of advertising to children, some countries limit this kind of commercial activities, such as Australia has time limitation for childrens advertisements, Sweden bans all advertisements which aimed at children below 12 years old, and UK has detailed regulations for advertisements as well (Gunter et al, 2005). Control the contents of advertisements for children via National law are important, because media companies do not want to take risks to post unethical advertisements. Beyond national codes, education of acknowledging advertisements from parents and school are as equal important in this field. Result from children become more important in family consumption life, consumer education for children is essential for avoiding deceives from marketers (Pettersson Fjellstrom, 2006). Children may not know the meaning of advertisements, therefore, how they understand the advertisements are rely on explanations of their parents (Gunter et al, 2005). Another path for pupils understanding advertisements is school education (Gunter et al, 2005). For instance, it is legal to advertising to children in schools in England (Clark, 2004), and this is chance for teaching students how to judge advertisements. On the other hand, advertising to children appropriately may have positive influences. Similarly as mentioned above, advertisements could be inserted the information which is good for children, such as help children to recognise and memorise some culture issues, for example, the meaning of Christmas festival (Gunter et al, 2005). Meanwhile, advertisements are supposed to send healthy lifestyle and attitudes to children and that will have positive implications if there are enough detailed codes for the media companies (Hofferth, 2010). Some companies did advertisement which contains contents good for children, for example, PG Kids Winter Olympics commercial (http://www.youtube.com/watch?v=gGgwfjA0V14). Overall, commercial advertisements have negative influences on children because marketers want to sell more products. However, the power of advertisement should be admitted and use it for the better. National laws are effective on this subject and detailed codes will let companies create better advertisement good for commercial and children. 4. We would all be better off without supermarkets. In the UK, five biggest supermarket chains such as Tesco, Sainsbury, Asda take over 80% of grocery market share (NewStatesman, 2003). In the meantime, less and less corner shops can survive when supermarkets closed in. Approximate 100,000 corner shops were closed since 1940s (NewStatesman, 2003). Supermarkets look like double-edged sword, provide conveniences to consumers but also damage society, particularly they change the concept and behaviour of shopping. Indeed, supermarket is the future because it can use sources more effectively. Supermarket chains have advantages to compete with small independent shops and provide convenience to customers. First of all, supermarket is more effective and provides one-stop service for customers. For example, people can find everything they need in one big supermarket (Taylor, 2011). Secondly, cheaper and quality products are provided by supermarket chains, especially supermarket named products (Simms, 2007). Moreover, supermarkets can create employee occupations for local people. Tesco claimed 140 jobs are created in each new store (Monbiot, 2009). However, comparing with benefits which are brought by supermarkets, more damages are created to consumers and society at same time. Firstly, damages will be discussed from stand point of consumers. Shoppers are dissatisfied with supermarkets. According to Simms (2007), around 50% of people feel unhappy when they are shopping in Tesco because of bored, stress and other unpleasant reasons. In addition, the price of products is not as cheap as supermarkets claimed. For instance, bread, eggs, and milk are more expensive than local independent shops (Taylor, 2011). Food price is higher than rate of inflation recently and supermarket is considered as a sector which push price going up (Wearden, 2011). Meanwhile, it is trap to shopping in supermarkets because people try to full fill their trolleys, which means spend more money (Taylor, 2011). On the other hand, less variety of food can be found in supermarkets (Eastbourne Herald, 2011) Supermarket chains dominate market which has negative effects on interests of suppliers, communities and local authorities as well. Supermarkets squeeze suppliers because they have market and suppliers have to dependent on them, particularly farmers (Arnold, 2004; Gray, 2003; Timpson, 2011). Figure 1 shows the supermarkets and mid-chains grind farmers. Indeed, it is untrue that a new supermarket store could provide 140 jobs but at least over 270 unemployed will happen (Monbiot, 2009). Some people who loss jobs were corner shop owners, and they created 5 times job opportunities than supermarkets originally (Monbiot, 2009; Simms, 2007). Due to corner shop owners are almost local people, the shop could be the connection for community, and residents have chance to have conversation usually (Simms, 2007; NewStatesman, 2003). Figure 1 (Arnold, 2004) Simms argued that big supermarket chains like Tesco may kidnap local authorities to ask what they want (2007). Over 90% of the population choose to go to supermarkets as first option when they want to shopping (Arnold, 2004). This means supermarkets have been vital role in our daily life and government should follow them. Another advantage of supermarket chains is they can keep on appealing local authorities base on their tremendous financial power, for example, the turnover of Tesco in 2008 is 47 billion (Simms, 2007). Supermarket chains provide conveniences to people before they become profit earning machine. People can enjoy shopping and have chance to get cheaper but good quality products. However, supermarkets tie up the whole society and transform the traditional shopping habit of all consumers, even authorities cannot beat them. Supermarket is good for using resources more effectively, but appropriate control is necessary. 5. Is that acceptable to buy fake brands? Counterfeiting of named brands is an international commercial problem today. Piracy is illegal and unethical, however, people still buying. There are two types of consumers perspective on counterfeits purchasing behaviourdeceptive and non-deceptive (Wilcox et al, 2009; Nia Zaichkowsky, 2000). Deceptive counterfeiting damages consumers benefits because it exists among genuine products and hard to be distinguished. Non-deceptive counterfeiting is fully recognised by consumers but they wish to purchase (Wilcox et al, 2009). No matter what kind of reason, it is not acceptable to buy counterfeit brands. Some people argued that counterfeits helped genuine brands promoting to customers. Counterfeits may increase awareness of named brands and bring additional orders for genuine manufactories (Staake et al, 2009). McCartney stated that people buy counterfeits when they young and ignorant, but genuine products are their pursuit when they become elder (2005). Indeed, customers may think counterfeits are inferior and cannot be compared with original products on quality. Therefore, fake products cannot devalue the genuine brands, manufactories and marketers concentrate on creating strong positive images and good quality products will bring success (Nia Zaichkowsky, 2000). The counterfeits may have positive effects as stated above, but this is not the reason to buy fake products. Meanwhile, it is impossible to ban all counterfeits because of high profit and consumers desire of luxury brand which encourage counterfeiters to take risks (Wilcox et al, 2009). Counterfeiters can obtain high profit because there is no expensive design and advertising cost, and raw material cost is low because of quality (Juggessur Cohen, 2009). Consumers will to buy fake named fashion products because of psychological reason. Counterfeits such as clothes, bags and shoes seem harmless and cheaper, especially some counterfeiters could provide the products which similar as genuine, this may be why people could accept fake products (Cathcart, 2007). However, fake brand products disrupt normal commercial life and bring social problems. Companies like Burberry claimed loss every year because of counterfeits, for example, US counterfeit market was worth $155 million in 2006 (Hilton et al, 2004). Furthermore, counterfeiters are also invading in low-end markets and bring negative effects. Take an instance, Kiwi label in Africa lose 20% sales overall because of counterfeit products, as a result, some plants have to be closed and people lose their jobs (Businessweek, 2008). Purchasing fake products would decrease the income of named companies and increase unemployment rate, this is bad for development of economy and security of society. Therefore, stop buying counterfeits and learning knowledge about anti-counterfeit is necessary. Moreover, purchasing fake products is not respect on creation. Branded companies invest huge capital to develop new products for consumers. This is the cost which should be collected back on selling. However, it is not sustainable development if people do not buy genuine products but counterfeits (Staake et al, 2009). For example, Microsoft lost $2 billion in China in 2007 because of counterfeiting (Microsoft, 2007). It is a disaster if China is main market of Microsoft because that means the company cannot obtain money back on time to develop new product. To sum up, fake brands might have some positive effects which are proved. However, negative influences are main part of discussion. People buy counterfeits will bring legal and moral considerations, and affect on normal business life. Indeed, unemployment and slower creating may attribute to this behaviour.

Child Development Essay

Child Development Essay Child Development A child’s development is the process of growth of a child to teenage years, from dependency to increase independence. The early years of a childs life is essential for cognitive, social and emotional developments (Leo 3). Therefore, it is important that parents take every step necessary to ensure that children grow up in environments where their social, emotional and educational needs are met. The development of a child most often occur in unpredictable stages. Although every child develops in a unique way, all children are expected to get influence by their environment at different age level. Children who are between the ages of 6 and 12 grow and mature at very different rates. It is normal to the children’s growth. There can be big difference in height, weight and build among healthy children. Diet, exercise and genes are all factors. Some children begin puberty or are close to it before they are teenagers (Leo 3). Children will start to become more and more independent from their parents. For example, they may rebel against their parents. They also will look outward that is to their friends, who are usually of the same sex. Peer approval becomes very important. This child may try new behaviors to be part of the group. This can also be the time that parents or teachers recognize learning disabilities or behavioral problems in children (Bornstein and Genevro 1). These problems can get worse as time goes on, so it is important to get help when the children is still young. Young children who grow up in environment where their developmental needs are not met are at an increased risk for delays of one or more areas, such as learning and language. Failure to invest time and resources during children’s early years may have long term effects on the foster care and education systems (Bornstein and Genevro 1). Early childhood is mainly refer to the period from birth through age five. A child’s cognitive development during early childhood, which includes building skills such as pre-reading, language, vocabulary, and numeric, begins from the moment a child is born. Developmental scientists have found that the brain acquires a tremendous amount of information about language in the first year of life even before a baby can speak. By the time babies speak or understand their first words, they know what is the sounds of the language they use (Leo 34). When young children are provided an environment which is rich in learning and literacy interactions and with many opportunities to listen to and use language for many times, they can begin to acquire the needed skills in their childhood years (Leo 34). A child who go to school without these skills will become a high risk of starting at the back and staying behind. Therefore, parents are a child’s first and most important teachers. A study showed that nearly 40 percent of young children are cared mainly by their parents. The Bush Administration believe that it is important to support parents and families in their most important task in life by raising their children through several means, including providing them information about early childhood development (Bornstein and Genevro 4). A child’s social skill is often a problems to many parents. A research shows that between 15 and 20 per cent of babies are born with an apprehensive temperament, and with reference to three quarters of these babies will grow up and become a shy child. That is 11 to 15 per cent of all children (Tacio 61). In this case, these shy children will have difficulties in interacting with others. Also, some children do not like to go to school because they have no friends or it is a new environment for them. One fear that keeps children from enjoying school is that they do not know how to make friends at school (Lye Ching 44). It is always happen when a child do not has good social skills or when a child is about to start to attend a new school environment. â€Å"Threatening behaviours like scolding, harsh comment or constant nagging will not help on improving the growing of a child,† says Swaminathan. â€Å"It may make a child become worse, turn the shyness into a serious social anxiety.† (qtd. in Tacio 61) Parent protecting their shy child from social interaction is not the answer too. For example, some parents will answer for their children at the doctor’s office, even though the doctor is asking the question to the child. â€Å"Don’t just let him retreat, but encourage interaction whenever opportunities arise,† says Lau Lee Fang, a Singapore applied behaviour analysis therapist who works with children. (qtd. in Tacio 62) According to Swaminathan gradual exposure to social situations can help a child deal with his or her fears and anxieties. For example, a mother bring her daughter to a party and introduce her to another child, and then suggest her daughter to show the child her doll to start the communication first. â€Å"Parents need to provide the child with opportunities to interact with people,† Swaminathan says. (qtd. in Tacio 61) Team sports is an ideal setting in which to develop social skills like co-operation, compromise and leadership. â€Å"Discover why the child is not interested. If the child is good at sports but he or she is fearful that others will judge him, then encourage, but do not force the child to sign up,† advises anxiety expert Martin Antony. (qtd. in Tacio 62) The child may surprise himself and discover that he loves sports. Therefore, the child can build his self-confidence as well as social skills. Moreover, parents can teach their child how to speak by practice speaking at home through ordinary conversations. The dinner table is the best place to do it. For example, parents should try open-ended questions like, â€Å"What should we do this weekend?† to see how their child will respond (Lye Ching 45). This lets a child to offer his own ideas without feeling stressed. Also, jokes will lighten up the conversation and mood for a child. This will encourage a child’s creativity and verbal expressions. In addition, parents must be sure to practice talking with their children about their feelings. Children who have good social skills can put feelings into words. Parents can help a child to do this by giving him chances for speaking up his emotions. For example, parents should try to listen and sympathize, rather than minimizing their feelings. Parents should also focus on the reading skills of their children. Many children in these days who do not read are struggle with vocabularies and understanding problems. These children have difficulties in learning the meanings of a word or remember the meanings of the word they have learn (Simmons and Kameenui 196). In this case, children will feel left behind when they go to school. A good reader will start out ahead. A good reading skill is a key indicator of school success in Year One to Year Eleven. It means that what happen in the very early years has a lasting effect on learning (Simmons and Kameenui 197). The more the parents reads, talks and sings to babies, the greater their foundation for vocabulary and understanding. The youngest ones are amazingly receptive to language (Culbreth 114). Toddlers will sit still to interact with books if their interest with questions like â€Å"who is that?† and â€Å"what else do you see?† (qtd. in Culbreth 114) Preschool is the time for children to begin to learn the alphabets, and to become aware of the sounds that make up words that is an essential skills for reading which is known as phonemic awareness (Culbreth 114). Therefore, young school age kids need a lot of practice reading to and with their parents. Parents can try repeat reading to build fluency in their children. For example, parents read a passage and then let their child read one. This give their child’s attention to punctuations and interesting words as they read the books (Culbreth 115). Good readers have better vocabularies. From Year Three on, children need to learn about 3000 new words a year that is eight new words a day. It takes at least four exposures to make a word on their own (Culbreth 115). To improve a child’s word power, parents can try to spend more time with their children, such as tell stories about the past, present, and future, encourage play, and read a variety of books (Culbreth 114). At dinnertime, parents can tell a story about their childhood or ask about a future school event. Moreover, according to child development expert Sue Bredekamp, it is an essential way for children to improve their language skills (Simmons and Kameenui 198). Through reading a variety of books that include picture books, stories with rhymes, science or history books that give cool new information. And parents will engage child in unlimited conversations about what they read together. Besides that, good readers are able to preview and summarize the story of a book. As parents begin a new book, they should spend a little time with the cover, suggests Francis Alexander of Scholastic Education. Read the title, look at the illustration and ask their child what he or she thinks the book is about. Every few pages or so, ask the child to retell what has happened; ask what might happen next (Culbreth 115). The library day is the best day of school for many children. So, parents should bring their children to the library as often as possible. Children will search for their favourite books and read for many times that they are able to read it on their own. Being a good reader could make all the difference in the world to children’s future. Decades of research showed that enjoying reading and reading well are the biggest factors in a child’s school success (Culbreth 113). As a result, prepare children to be a good reader is one of the greatest gifts parents can give to their children. Children who often struggle over words and have trouble understanding words will find a little fun in the process. In a study of American Year Five students, the most passionate readers spend more than fifty times as many minutes a day reading for pleasure comparing with less fluent readers. At the end of the year, the better readers had read more than two million more words, this creating more and more knowledge to the children (Culbreth 115). A child’s behaviour is always cause by their own parents. Children who grow up in an environment where they always get scolded by their parents are often found to have aggressive behaviours. For example, a parent teaches her eight-year-old daughter to do spelling. When her daughter made the same mistake for three times, the parent started to yell at her. Through this incident, the children will lose her confidence and start to follow what her parents did to her (Spicer 109). Another bad behaviour is that some children are never learnt to be self-sufficient. It is because they have never been expected to be. Nowadays, parents want more than anything else to make their children happy. They have been sacrifice everything to make sure that their children are happy. These parents spend a lot of fortunes on their children as if they are made of money (Dalton 98). For example, they set up a birthday party to their children as if they were princes or princesses. In this case, it is similar to giving their grown up children expensive cars and excessive clothing allowance. Therefore, children will start to take it for granted and want more from their parents (Dalton 99). As California psychologist Wendy Mogel points out in The Blessing of a Skinned Knee, today’s parents seems to care very much about their children feeling good and often forget to teach them about doing good (Dalton 98). One obvious characteristic of children who have been given too much thing is that they have no sense of sympathy for others, although they have a great concern for themselves. These spoiled children will make bad roommates, bad friends, and even bad spouses. This will become a serious problem to the society. In order to change a child’s aggressive behaviour, parents need to be more patient to them. In a 1999 study show by psychologists Harvey Mandel and Harold Minden at York University in Toronto, patience topped the list of skills parents thought they needed. Also, impatience is the number one attitude they did not want to pass on to their kids (Spicer 109). For Freda Martin, a psychiatrist and founding director of the Gail Apple Institute in Toronto, being patient is often a choice. Parents choose to pay attention because they know it is important. For example, a parent waiting at the door while her preschooler is struggling to tie his shoes because she know that mastering his skills will help him gain confidence (Spicer 109). But, Martin says, â€Å"You shouldn’t have to wait for ever.† Parents can just pick up their child and his shoes, and tell him, â€Å"It’s time for us to go now† without losing patience and getting angry (qtd. in Spicer 109). Rather than getting angry, parents should learn how to manage their feelings. So, learning to be more patient is a good skill that parents can use in the moment when they are about to lose control. Another way to improve a child’s behaviour is through communications. Parents who communicate more with their children starting from young will decrease the chances of children doing rebellious things. Parents who often communicate with their children are able to tell his or her problems. Therefore, these children will not get any wrong advice from their peers or outsiders. Also, parents should never try too hard on their children, such as sacrificing personal time, friendships and their own interest to make their children happy. They should teach their children to learn to appreciate whatever they have now starting from young age. Parents must never buy everything demand by their children or giving too many advantages to them. Therefore, a parent’s attention is essential to improve a child’s behaviour. It is important for parents to focus on their children’s needs and teach them not to become takers. In a summary, parents must pay attention to their kid’s communication abilities, understanding abilities, and manner. Firstly, a kid’s communication abilities can be improve by experiencing public circumstances. That is giving them the opportunity to speak to the public. Also, becoming a member of outside activities will help kids to learn how to communication with others. Parents must also teach their kids the way how to speak at their house. Communication ability can helps kids to overcome anxiety and fear in the public. Secondly, parents can improve a kid’s understanding abilities through reading books and studying with them. Parents who read with their kids are able to question them about what was happening in the story. Also, parent need to take their kids to the library regularly. It motivate their kids to read as many books as possible. Reading can improve a kid’s knowledge and word power. Thirdly, parents can develop their kid’s manner by controlling their own temper. Parents should not yell or scold at their kids. It will create low self-esteem and inherit this behaviour to their kids. Parents also need to create conversations between their kids. They can ask question about how they feel or be a good listener to them. Plus, parents must not spoil their kids by buying expensive stuff to them. They need to teach their kids to learn to be more self-contained. In conclusion, as fathers and mothers, they must pay attention to the growth of their kids since they are the upcoming age group. My opinion is that every parents must keep an eye on their children’s development and growth. There will be disabilities and behavioural problems in children if there are lack of care and love. Thus, parents play an important role in leading their children to the success of their lives.

A Day as a Physical Therapy Volunteer :: Community Service, Service Learning

As usual, John is late. Because the other two Physical Therapists (PTs) are busy on their rounds, I just wait, sitting on the therapy tables reading the assorted pamphlets that are available to the patients. Every part of the body is represented in these books on the shelf. A slight humming sound comes from the air conditioner. The freshly waxed tile floor reflects the light that shines from the ceiling tract lights. Since I am a volunteer, the lowest on the totem pole of health care, I have no specific duties. Mainly, I observe the work of the PTs. I also assist in cleaning the immaculate therapy room. As I wash down the tables with ammonia, trying not to inhale too many fumes, a Dr. Riddel is paged over the hospital intercom. Then someone else is paged, "Thomas Lykins to front desk. Thomas Lykins to front desk." Front desk actually means office, and usually social workers are paged to clear up some problem. I also stock the linen closet. Every patient who lies on the big brown therapy table has to be on a sheet with at least 2 or 3 towels nearby. The towels feel rough and course from years and years of reuse. Everything gets the ammonia treatment, including the silver parallel bars, the whirlpool and the giant rubber gym balls that are used with patients who have bad backs. Suddenly, the door swings open and all of the sounds from the nearby emergency room flood into the room. John has returned from his lunch break. He brings a patient to the gym to work on the bars. Hunched in her wheelchair, staring at the ground, her gray hair a mess, she shakes slightly. I think, "Can’t the PTs feel the coldness in this room? Maybe their white lab coats keep them warm." John says, "Paige, this is Mrs. Meyer. She is going to walk the bars today." He asks, "Aren’t you, Mrs. Meyer?" All that Mrs. Meyer can do is mumble "Yes, I hope." Mrs. Meyer had a stroke, her second. John tells me privately so that she can’t hear. She seems to be in a state of confusion about where she is and who we are. John wheels Mrs. Meyer to the silver parallel bars and helps her stand. Slowly talking very quietly, he assures her that he will not let her fall, if she can’t balance herself. I stand behind her, as instructed by John.

Analysis of Much Ado About Nothing Essay -- William Shakespeare Plays

Analysis of Much Ado About Nothing Much Ado About Nothing illustrates a kind of deliberately puzzling title that seems to have been popular in the late 1590s (ex "As You Like It"). Indeed, the play is about nothing; it follows the relationships of Claudio and Hero (which is constantly hampered by plots to disrupt it), and in the end, the play culminates in the two other main characters falling in love (Beatrice and Bena*censored*), which, because it was an event that was quite predictable, proves to be "much ado about nothing". The pronunciation of the word "nothing" would, in the late 16th Century, have been "noting," and so the title also apparently suggests a pun on the word, "noting," and on the use of the word "note" as an expression of music. In Act two, scene two ,Balthasar is encouraged to sing, but declines, saying, "note this before my notes; there’s not a note of mine that’s worth the noting." (53-54) However, Don Pedro retorts, "Note notes, forsooth, and nothing," playing on Balthasar’s words, and also demanding that he pay attention to his music and nothing else. In addition, much of the play is dedicated to people "noting" (or observing) the actions of others (such as the trick played on Beatrice and Bene*censored* by Leonato, Hero and Claudio); they often observe and overhear one another, and consequently make a great deal out of very little. Author The political and cultural events of the 15 century had a large influence on Shakespeare’s work. In Much Ado About Nothing, Don Pedro, Prince of Arragon, Don John, his brother, Borachio his servant, Bene*censored*, a young lord, and Claudio his best friend are all returning from war, and have been invited to stay with Leonato for a month. Shakespeare's antagonist Don John, bears much resemblance to Don John of Austria, the illegitimate son of Charles V, half-brother to the King of Aragon who defeated the Turks at Lepanto and returned to Messina after his victory in October of 1571. Don Jo hn of Austria had many of the qualities that Shakespeare's Don John did, he was not on good terms with his brother, and although he tried with much effort to gain status, he was frequently humiliated in attempts to bring himself fame. Shakespeare was known to draw parallels between his characters and actual historical figures, in an attempt to produce a sort abstract history of the times (ex... ... if he does see Hero in another man’s arms, that he will publicly shame her at their wedding tomorrow. Later that evening, Claudio witnesses the encounter between "Hero" (who is really Margret and Borachio. The day after, Claudio publicly accuses Hero in adultery and refuses to marry her. Hero is shocked so much that she faints during that scene. So, "the love from the first sight", between Claudio and Hero has been destroyed so easily; only by a scene set up by Don John. Only selfishness is seen in this speech. Claudio publicly accuses Hero in cheating on him without trying to talk to her first. And even if she did cheat on him, why would he want to hurt her so much? This aspect presents the fact that he probably loves himself, but not Hero. It’s easy then, to doubt whether the love was ever real between the two characters characters. Why did it take so little effort to influence them? Bibliography Sources Buckler, John; Hill, Bennet D.; McKay, John P.; A History of Western Society; pgs 485-562; Houghton Miffin Company; 1999 Hieatt, A. Kent; William Shakespeare; Encarta 98; 1998 Shakespeare, William; Much Ado About Nothing; Bantam Books; New York, New York; 1993

Ebola Virus: Symptoms And Effects :: Ebola Hemorrhagic Fever

1. INTRODUCTION   Ã‚  Ã‚  Ã‚  Ã‚  A. HISTORY OF VIRUS   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  1. AFRICA, ZAIRE   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  2. 1970   Ã‚  Ã‚  Ã‚  Ã‚  B. SYMPTOMS AND AFFECTS   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  1. BLEEDING, HEMORRHAGING   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  2. DEATH W/IN 20 DAYS   Ã‚  Ã‚  Ã‚  Ã‚  C. CURES   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  1. NONE KNOWN   Ã‚  Ã‚  Ã‚  Ã‚  D. INTERNATIONAL EFFORTS 2. HISTORY OF VIRUS   Ã‚  Ã‚  Ã‚  Ã‚  A. WHERE IT STARTED   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  1. SCIENTISTS   Ã‚  Ã‚  Ã‚  Ã‚  B. HOW IT IS SPREAD   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  1. NON AIRBORNE   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  2. BODILY CONTACT   Ã‚  Ã‚  Ã‚  Ã‚  C. WHERE IT EXISTS TODAY 3. SYMPTOMS AND EFFECTS   Ã‚  Ã‚  Ã‚  Ã‚  A. SEVERE FEVER, ABDOMINAL PAIN   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  1. INSIDES â€Å"MELT†   Ã‚  Ã‚  Ã‚  Ã‚  B. DEATH RATES AND TOTALS   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  2 SURVIVORS, BUT EBOLA VIRUS AS THE CAUSE WAS NOT   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  VERIFIED 4. CURES   Ã‚  Ã‚  Ã‚  Ã‚  A. NONE KNOWN CURES, RESEARCH BEING PERFORMED ON   Ã‚  Ã‚  Ã‚  Ã‚  MONKEYS.   Ã‚  Ã‚  Ã‚  Ã‚  Ebola virus is a relatively recently discovered virus, that when it infects humans, caries with it a 50-90% fatality rate. Symptoms of this deadly virus include Sudden Fever, Weakness, Muscle Pain, Headache, Sore Throat, Vomiting, Diarrhea, Rash. Internal results include Limited Kidney Function, Limited Liver Function, and Internal and External Bleeding.   Ã‚  Ã‚  Ã‚  Ã‚  The incubation period for the Ebola virus ranges from 2 to 21 days, depending upon the method of infection. A direct inoculation of the virus into the bloodstream of a human will bring about symptoms markedly faster than other forms of less direct contact. The virus is present in the male's reproductive fluids, and can be transmitted through sexual contact for up to 7 weeks after clinical recovery from the Ebola virus.   Ã‚  Ã‚  Ã‚  Ã‚  The Ebola virus can be diagnosed with laboratory testing of blood specimens under maximum containment conditions - because of the high risk of infection to those handling infected blood.   Ã‚  Ã‚  Ã‚  Ã‚  There is currently no treatment or vaccination available for the Ebola virus.   Ã‚  Ã‚  Ã‚  Ã‚  Transmission of the Ebola virus occurs by direct contact with the bodily fluids of patients infected with the virus. The handling of chimpanzees that are either ill or have died from the Ebola virus can also transmit the virus.   Ã‚  Ã‚  Ã‚  Ã‚  Any suspicion of infection with the Ebola virus should be treated with extreme caution: immediate isolation from other patients and strict barrier nursing techniques must be practiced. All instruments, clothing, or biological matter must be either disposed of or thoroughly disinfected immediately.   Ã‚  Ã‚  Ã‚  Ã‚  The initial outbreaks of the Ebola virus occurred in 1976. Springing forth from unknown origins, this virus held the nations of Zaire in fear as it quickly claimed the lives of many of it's citizens. As this was the first recorded outbreak of the Ebola virus, the medical community was unsure of how to handle Ebola. The level of care in Zaire during this outbreak was very low, and as a result of the many infected victims congregated in public areas, the virus continued to spread among the denizens of Zaire. The intervening years have slowly produced scientific data on the nature of the virus - yet treatment is still

Personal Response to Dear Daddy Essay

The short story Dear Daddy by Lee Maracle brought me back the tears that I, too, had as a child. I felt pitiful for the main character’s experience and deeply impressed by the thirteen-year-old girl’s courage of getting over her negative feelings for the past and going on with her life. The story, written in the form of a letter, shows the process of a thirteen-year-old girl becoming more mature as she expresses her grievances from her tragic childhood. At the beginning of the story, she described both the emotional and physical difficulties her family suffered through because of the absence of her father. She felt lonely, insecure and confused as she hoped that her father would come back. â€Å"Sometimes I had bad dreams. I would dream the welfare took us away and no one missed us, not even mommy. Daddy where were you?† (Page 163) At the end of the letter, however, the girl started to understand that her view of the world before was unbalanced and incomplete, â €Å"through a thin veil full of small holes†. (Page 165) She felt more released and started to notice â€Å"the greatness of the world†. (Page 165) She began to treasure all the memories she had with her family instead of thinking about her misery all the time, â€Å"we carried on living.† (Page 165) There was a great transition of her character from the beginning to the end of the letter. The girl’s story reminded me of myself. Although I did not have a childhood filled with misery, I did have similar feelings as her when I first came to Canada at the age of thirteen. Unlike a lot of people, I did not have enough time to get ready for a new environment. My parents told me that we were immigrating to Canada exactly one week before we left China. It almost felt like my feet were already on the Canadian land before I knew it. For a long time I felt extremely lonely, unsecure, and uncertain about my future. I missed my friends, my old teachers, and the nice big house we had in China. For the thirteen years of my life in China, I had have depressions, but never as hard as this one because I always had a best friend that could support me and comfort me. This time, I had no one. Like the mother in Dear Daddy, my parents had to work, so it was almost impossible to express my feelings to anyone. â€Å"It was hard, now that mommy was working.† One midnight when I woke up from a bad dream, I saw two tiny mice climbing on my bedroom window. I was horrified as I had never seen a real wild mouse before. Because of my parents’ hard work during the day,  they were in deep sleeps. Like the girl in the story, I did not make a noise when I cried. â€Å"It took me such long time to stop crying and finally fall asleep. I knew better than making noise—just tears trailing down my cheeks.† (Page 163) For the same purpose as the girl’s letter in the story, to express myself, I started to write journals every day. I gradually thought about my past less and less. Instead, I started to study hard and try to make new friends and â€Å"carried on living† like the thirteen-year-old girl. I greatly admire the girl for her courage of moving on with her life instead of thinking about the past all the time. I have done the same before and I knew that it was very hard especially when her life was such a misery. I believe that the lesson the story tries to teach people is that sinking in the past can only bring more misery, while life is wonderful if we view it with tolerate and tranquil eyes.

Foundation Course in Science and Technology

THE ESTABLISHMENT OF THE MUGHAL EMPIRE BaBUR The foundation of the empire was laid in 1526 by ahir al-Din Mu? ammad Babur, a Chagatai Turk (so called because his ancestral homeland, the country north of the Amu Darya [Oxus River] in Central Asia, was the heritage of Chagatai, the second son of Genghis Khan). Babur was a fifth-generation descendant of Timur on the side of his father and a 14th-generation descendant of Genghis Khan. His idea of conquering India was inspired, to begin with, by the story of the exploits of Timur, who had invaded the subcontinent in 1398.Babur inherited his father’s principality in Fergana at a young age, in 1494. Soon he was literally a fugitive, in the midst of both an internecine fight among the Timurids and a struggle between them and the rising Uzbeks over the erstwhile Timurid empire in the region. In 1504 he conquered Kabul and Ghazni. In 1511 he recaptured Samarkand, only to realize that, with the formidable ? afavid dynasty in Iran and the Uzbeks in Central Asia, he should rather turn to the southeast toward India to have an empire of his own. As a Timurid, Babur had an eye on the Punjab, part of which had been Timur’s possession.He made several excursions in the tribal habitats there. Between 1519 and 1524—when he invaded Bhera, Sialkot, and Lahore—he showed his definite intention to conquer Hindustan, where the political scene favoured his adventure. Conquest Of Hindustan Having secured the Punjab, Babur advanced toward Delhi, garnering support from many Delhi nobles. He routed two advance parties of Ibrahim Lodi’s troops and met the sultan’s main army at Panipat. The Afghans fought bravely, but they had never faced new artillery, and their frontal attack was no answer to Babur’s superior arrangement of the battle line.Babur’s knowledge of western and Central Asian war tactics and his brilliant leadership proved decisive in his victory. By April 1526 he was in contro l of Delhi and Agra and held the keys to conquer Hindustan. Babur, however, had yet to encounter any of the several Afghans who held important towns in what is now eastern Uttar Pradesh and Bihar and who were backed by the sultan of Bengal in the east and the Rajputs on the southern borders. The Rajputs under Rana Sanga of Mewar threatened to revive their power in northern India. Babur assigned the unconquered territories to his nobles and led an expedition himself against the rana in person.He crushed the rana’s forces at Khanua, near Fatehpur Sikri (March 1527), once again by means of the skillful positioning of troops. Babur then continued his campaigns to subjugate the Rajputs of Chanderi. When Afghan risings turned him to the east, he had to fight, among others, the joint forces of the Afghans and the sultan of Bengal in 1529 at Ghagra, near Varanasi. Babur won the battles, but the expedition there too, like the one on the southern borders, was left unfinished. Developme nts in Central Asia and Babur’s failing health forced him to withdraw. He died near Lahore in December 1530. Babur’s AchievementsBabur’s brief tenure in Hindustan, spent in wars and in his preoccupation with northwest and Central Asia, did not give him enough time to consolidate fully his conquests in India. Still, discernible in his efforts are the beginnings of the Mughal imperial organization and political culture. He introduced some Central Asian administrative institutions and, significantly, tried to woo the prominent local chiefs. He also established new mints in Lahore and Jaunpur and tried to ensure a safe and secure route from Agra to Kabul. He advised his son and successor, Humayun, to adopt a tolerant religious policy.

A Comparison of Creation Myths from Genesis and Greece

The words myths and legends tend to be used interchangeably, but usually myths have a religious purpose whereas legends are the stories of heroes. Creation myths   have commonalities, because they are all seeking to explain the same things.It is part of human nature to wonder about the unknown and to seek answers. At the foundation of almost every culture is a story that explains how the earth, its creatures and its people came to be.These myths may be dismissed by some modern thinkers, yet continue to have huge influence as a frame of reference. In the case of Judaism and Greek mythology both emerge from the Eastern Mediterranean region, so although there are lots of differences, these are people not so far removed from each other geographically and there would have been some trading links at least and so it is likely that each group would have had some knowledge of the stories of the other.Myths are stories created by a group of people in order to explain some of the great questi ons in life such as ‘Where did man come from and from where did he gain knowledge?’ They originate in oral tradition as people discussed such matters and it would have been many generations before they were committed to script in some form.This goes some way to explain why there may on occasions be slightly different versions extant, as in Genesis 1 and 2 where there are two version of the creation. They are both included because at the time when the canon of Jewish scripture was finally fixed in the early years of the Christian era, beginning in about 90 C.E.[1] both stories had been in circulation for so many years and both were felt to contain something of value.Although myths may have internal chronology i.e. this happened first and then that, but there is no link with modern times.The book of Genesis differs on this point from the general rule in that after the story of the first family, Adam Eve and their sons,   in Genesis 4 and 5 there is a list of the generat ions between Adam and Noah, considered by the Jews to be an historical figure and after the story of Noah, in chapter 9 there are further lists , partly to explain the origins of the various nations of the earth , and in part to provide a link to the story of Abram ( later Abraham), considered to be the founder of the Jewish race.So the stories in Genesis are more particular than the generalised creation myths of the Greeks, which do not mention the founding of the Greek race.There is no such definitive collection of Greek myths, probably because the ancient Greek religion totally disappeared early in the first millennium C.E.[1] What are the Deuterocanonical book s of the Bible? Available from http://www.bluffton.edu/~bergerd/deutero.html accessed 1st December 2008

A Lesson Before Dying. “If We Must Die” by Claude Mckay Essay

In the passages â€Å"If We Must Die† by Claude McKay, the speaker set a courageous tone by using words like â€Å"brave†, â€Å"fighting†, and â€Å"honor† in sentences throughout the passage to show that the men were not afraid although they were outnumbered. This work of literature teaches the reader that if a group of people can come together as one they can be more powerful then a greater population. In the literary work â€Å"A Lesson Before Dying† by Ernest J. Gaines, Jefferson’s tone was cowardly/immature in the beginning of the book, but as the book progressed his tone changed to him being more spirited and content. In â€Å"A Lesson Before Dying† we can learn from Jefferson that although someone puts you down, you should be able to ignore it and move on from it with some pride. The speaker and character in these works of literature used different tones throughout the passages. In the poem â€Å"If We Must Die† by Claude McKay, the speaker conveys a courageous tone throughout the passage. Some examples of the speaker setting a courageous tone are in the lines â€Å"If we must die, let it not be like hogs† and â€Å"If we must die, O let us nobly die† this means that no matter how anyone treats them, if they die, they’re going to die like men with pride and dignity. Also in the line â€Å"Though fat outnumbered let us show brave, and for there thousand blows deal one death blow!† this line sets a courageous tone because although they are far outnumbered and the enemies will be much stronger individually, they’re going to come together as one to attack with more intensity then the enemies. The last line that creates a courageous tone is â€Å"Pressed to the wall, dying, but fighting back† this means that they fought to the second that they died, dying bravely and with pride. In this passage a courageous tone was set because the speaker talked about even though the men knew they were highly outnumbered and out powered, they still fought with pride to the death. In the book â€Å"A Lesson Before Dying† by Ernest J. Gaines, Jefferson showed a cowardly and immature tone. When Jefferson was called a hog by his defense attorney in the beginning of the book he couldn’t get over it. Whenever Grant would visit him and try to help, Jefferson would ignore Grant. Even when Grant brought Jefferson food from Ms. Emma, Jefferson gets on his hands and knees and starts to eat the food as if he was actually a hog. Jefferson began to become obsessed with the fact that he might actually be a hog. Grant thought it was going to be impossible to change his attitude, but Grant tells Jefferson that he his a role model to the black culture in the community and that Bayonne needs him to have dignity. This is when Jefferson’s tone changed to a more spirited and mature tone. He started to mature and engage in conversations with other people. Grant also bought him a radio, which made him saner. Jefferson now started to become content with the fact that he was going to die, and when he does die he’s going to die with dignity and with a positive aura on the black community. Within these two works of literature there are tones, which are used to get a point across more easily and put emphasis on certain details. There are also many similarities and differences between the two works. Some similarities are that in both of the passages they wanted to die like men by the end. Also in â€Å"If We Must Die† and â€Å"A Lesson Before Dying† both Jefferson and the speaker were treated like hogs, as well as in both literatures unfortunate situations were occurring throughout the stories. Some differences were that the speaker in â€Å"If We Must Die† had a brighter outlook on things compared to Jefferson who was very negative in the beginning. Another difference is that the speaker overcame being called a hog wanted to die with pride but Jefferson on the other hand was very sensitive about it and took it to the heart. These two works of literature had their similarities and differences but for the most part these passages had similar outcomes and tones.

Business In The City Of Madinat Zayed Assignment

Business In The City Of Madinat Zayed - Assignment Example The rent for the first month was paid in cash at that date. The partners also got one year insurance policy for the business and paid AED 7,500 in advance for the policy. On March 03, 2014, the partners purchased some stationery items required for running the business amounting AED 730 in cash. The stationery items include pens, pencils, diaries, customers’ registers etc. On March 05, 2014, the partners bought furniture for the business amounting AED 3,600 from Woodies Inc. on credit. The useful life of the furniture is estimated to be six (6) years. The partners also purchased a car for the school costing AED 24,000 from Mania Motors on the same date. AED 15,000 was paid at the time of purchase while the remaining balance is agreed to be settled in twenty (20) equal monthly installments. The useful life of car is estimated to be ten (10) years. All fixed assets are agreed to be depreciated on a straight-line basis. The Solutions Tech. has policy of charging full period deprec iation in the period of purchase. The business received AED 6,000 from different customers for the services provided in the first month. AED 4,000 was received on March 03, 2014, while AED 1,150 was received on March 12, 2014 and AED 850 was received on March 25, 2014. AED 600 and AED 1,200 were outstanding on account of Mr. Yaqoob and Mr. Williams in respect of services rendered on March 16, 2014 and March 19, 2014 respectively. However, Mr. Yaqoob had settled his account by the end of the month. The business paid AED 2,000 to Woodies Inc on March 28, 2014 on account of the furniture purchased. The Solutions Tech. also received an amount of AED 1,200 on March 31, 2014 in advance on account of development of Internal Network of â€Å"Ziad Consultants & Co.†. The work will be performed in April 2014. The business also purchased the advertisement services of â€Å"Metro Media† for advertising the newly established business at a cost of AED 2,000 on March 13, 2013. The pa rtners paid only AED 800 on March 18, 2013 for the services rendered. The remaining amount is outstanding till the period end. Mr. [Your/ Partner’s Name] has withdrawn an amount of AED 1,400 for personal use on March 31, 2014.

Overpopulation affects the environment Research Paper - 1

Overpopulation affects the environment - Research Paper Example he population has effected the environment through two agents: the increasing population itself, and the advances in technology that this population has brought with itself (Stancheva). However, currently both the problems have little hope of being tackled, so that the environment continues to be adversely effected. For this purpose, and in this paper, it is assumed that the problem of overpopulation is a fixed entity, and the only variable that can be modified is the way the environment is handled through lifestyle and habits of the general population. This paper, therefore, purports to present some of the problems that are inflicted on the environment, and the way they can be properly handled by appropriate changes in the lifestyle. The most dire issue related to overpopulation is that of fresh water supply (Stancheva). According to the United Nations, the supply per capita has decreased by one third in the past year (Stancheva). It is the worst in the developing and the underdeveloped countries of Asia, Africa, and South America, coinciding with the increase in the population in these areas (Stancheva). Nevertheless, the developed countries and the urban areas are also not prevented from this crisis (Stancheva); with the increase in population in the urban areas due to migration, the demand for fresh water has increased while the supplies either remain constant or have decreased. A case in point is Beijing (Stancheva). Another problem related to water is its pollution. Again, it is worst in the underdeveloped countries, where 95% of the sewage, especially from factories, is dumped into the water system untreated, which ultimately makes its way into the ocean (Stancheva). Combined with over-fishing, which results in the

Business plan brief Research Paper Example | Topics and Well Written Essays - 500 words

Business plan brief - Research Paper Example In other circumstances, sun block is also incorporated in moisturizers. Hawaiian Tropics aims to provide a new sun block makeup line which incorporates the sun protection offered by typical sun block together with the physical enhancements of makeup. The new product is aimed to be a fusion of these two typically separate products. In so doing, the line will be addressing the need of women on the go as this requires lesser application time. The two-in-one product will allow women to retouch their makeup and put on sun block anytime they need them. After looking at the market, Hawaiian Tropics' decision is to target transitioners who are either A or C. In terms of age, these markets are seen to be often seeking for beauty products in order to enhance their physical appearance and have confidence in themselves. Being in the stage of transitioning from teens to adulthood, this age group desires to have products which will enable them gain confidence when dealing with other people and are more likely using both makeup and sun block. The choice of going after customers using makeup and sun block together or separately is justified by the fact that these are the most profitable market.

Drug Development Process Essay Example | Topics and Well Written Essays - 1500 words

Drug Development Process - Essay Example Each step should follow the guidelines provided by the Food and Drug Administration. Product for development which has been marketed or studied previously will undergo the same steps. According to the February 1993 report by the Congressional Office of Technology Assessment, one company costs $359 million in U.S. To be able to get one new medicine from the laboratory testing to the pharmacist's shelf, the process usually takes 12 years on the average and only 5 in 5,000 will make it to human testing. And only one of the 5 will be approved.(FDAreview.org).. The first step is to analyze the target to be developed. Before developing a drug, you must identify first the state of the disease and the symptoms to which the development of drug will be base to. It is important to identify the target. The key decision if whether the target for therapeutic intervention is one that will have a positive effect on managing the disease in question. There are some companies who want to further develop their product. For example, a drug for diabetes will be developed; the company should specify what would be the added pharmacological action on their drug. This will be the basis for the clinical testing that the new product should undergo. Metabolic pathway is a new approach in addressing and developing enhanced disease, understanding platforms with the potential to design significantly more effective drugs against many human diseases, including cancer. (Schimdt , 2004). There are several factors that controls the level of drug in the individual patients, including environment, patient compliance and genetic differences. . The metabolic pathway will give insight on the possible kinetic problems that may occur by providing which specific enzyme the drug is metabolized. In this step the drug manufacturer will be able to identify the isozymes responsible for the metabolism in humans. Nowadays, there is several computer aided system in testing the metabolic pathways of a drug. 3) Molecular Specificity In this step the molecules to be added in the drug should be specified for further analysis. Added molecules in a drug can alter the potency and efficacy of a drug. To be able to identify the molecules to be added, there are several new technology which can be of help to be able to shorten the period of this test. One molecule can affect the phamacological action of a drug, for example one molecule added to morphine can increase its painkilling effect. 4) Quantitative Structure-Activity Relationships (QSAR) The Quantitative Structure - Activity Relationship or QSAR predict and analyze the drug activity. The QSAR represent an attempt to correlate structural or property descriptors of compound with activities. In QSAR the hydrophobicity, topology, electronic properties, and steric effects, are determined empirically, or more recently by computational methods. Activities used in QSAR include chemical measurements and